Do you have a business account on Instagram? If so, you may want to turn it off. Here’s why: A recent study found that businesses that have an Instagram account see a significantly lower engagement rate than those that don’t. So if you’re not seeing the results you want from your Instagram account, it may be time to switch to a personal profile. Keep reading for more tips on how to improve your Instagram strategy.
How Do You Switch From a Personal to a Business Account on Instagram
If you’re running a business on Instagram, you’ll need to have a business account. Having a business account gives you access to features that aren’t available on personal accounts, such as insights and the ability to promote your posts. If you’re using a personal account for your business, you can switch to a business account at any time.
- Go to your profile and tap the menu icon in the top right corner.
- Tap Settings, then scroll down and tap Switch to Business Profile.
- When prompted, enter your email address and tap Continue. If you’re not already logged into Facebook, you’ll be asked to log in.
- Select the Page that you want to associate with your business account, then tap Done.
Once you’ve switched to a business account, you can start using all of the features that are available to businesses on Instagram. For example, you can access insights to track your performance, or promote your posts to reach a wider audience. So if you’re running a business on Instagram, make sure you’re using a business account to take advantage of all the features that are available to you.
The Benefits of Having an Instagram for Your Business
Instagram is one of the most popular social media platforms with over a billion monthly users. It’s a great way to connect with potential customers and build brand awareness. And, best of all, it’s free to use. Here are some of the top reasons why you should consider setting up an Instagram account for your business:
- Reach a wider audience: With over a billion monthly users, Instagram gives you access to a huge potential customer base.
- Build brand awareness: Instagram is a great way to share your brand’s story and connect with potential customers on a personal level.
- Drive traffic to your website: You can include links to your website in your Instagram bio and posts, making it easy for users to find your site.
- Increase sales: By sharing beautiful photos and compelling offers, you can increase sales and grow your business.
- boost SEO: When you include keywords in your Instagram posts, you can improve your website’s search engine ranking, making it easier for potential customers to find you online.
- Stay top of mind: By sharing regular updates on Instagram, you can keep your business top of mind with potential customers.
- Connect with other businesses: Instagram is a great platform for networking and connecting with other businesses in your industry.
- Get feedback: Use Instagram polls and stories to get valuable feedback from your target audience about your products or services.
- Generate leads: You can use Instagram ads to generate leads for your business by targeting potential customers with relevant ads.
- Measure your success: Instagram provides valuable insights that let you track your progress and measure the success of your marketing efforts.
Instagram is a powerful marketing tool that provides businesses of all sizes with an opportunity to reach a wider audience, build brand awareness, and drive sales. If you’re not already using Instagram for your business, now is the time to get started!
Things To Consider Before Turning off Your Instagram for Business Account
Before you deactivate your Instagram business account, there are a few things you should take into consideration. First, consider whether you really need to deactivate your account. If you’re just taking a break from social media, you can temporarily disable your account instead. This will allow you to reactivate it later without losing any of your information. However, if you’re sure you want to deactivate your account, there are a few things you should do first. Make sure to download a copy of your information, such as your contact info and account settings. You should also save any important photos or videos that you don’t want to lose. Once you’ve backed up your data, you can deactivate your Instagram business account by going to the Settings menu and selecting “Account.” From there, scroll down to the “Deactivate Your Account” section and follow the prompts.